by James Morgan | Article
By now most everyone is familiar with the quality and delivery problems that Tesla has had with its Model 3 product launch. Even CEO Elon Musk acknowledges its subpar performance, famously referring to the “production hell” of late parts, poorly performing processes,...
by James Morgan | Article
For me it may have started with the 1992 Lexus commercial in which the camera zoomed on a tiny ball bearing rolling effortlessly down the precise margins of the exterior body panels of the ES300. Or perhaps it was in my early work as a journeyman model maker...
